All posts tagged “Hip Hop”
To hear Adam Horovitz describe his first experiences with beat-making you’d almost think it sounds easy. “I didn’t know that was something I could do,” he says almost dismissively. “And I did. And I got into it” But under his moniker “Adrock” and along with the other two Beastie Boys, Mike D and MCA, Adam didn’t just make beats… he helped invent a whole new style of beat collage and layered production that inspired a generation of artists that would follow them. The Beastie Boys have an uncanny ability to convey fun and experimentation – perfectly maintaining the humor from their early jams all the way to the final master. It’s a feat not often duplicated for many who let the perfectionism, quantization, and over-analysis of the recording studio environment ultimately deflate the creative output.
Adam invited us over to his home studio in New York City where he produces all of his ideas. After nearly 15 years producing music on his trusty SP1200 workstation, Adam made a near instant switch to Reason after a recommendation of fellow Beastie Boy, Mike D.
For this interview, there were too many great stories to fit into a single interview so be sure to check out Adrock’s deleted scenes for some gems you’ve probably never heard before.
Mix Master Mike has a turntablist’s resumé that few others can battle. Three time Word DJ Champion, founding member of scratch super group Invisibl Skratch Picklz, award winning producer and much more. To most people, Mix Master Mike is the DJ behind The Beastie Boys, whose energetic scratching has been part of the Beastie’s sound since The Beastie Boys’ 1998 album Hello Nasty.
When he is not busy with backing the Beasties or performing his legendary DJ sets, Mike has also found time to release several albums worth of his own music and it is mostly in this capacity that he has found use for Reason.
Being a road warrior, Mike got introduced to Reason from his Beastie Boys band mate Ad-Rock while touring. He soon discovered that this was a perfect way to keep making music while away from his studio, the Zektar Cell Block.
We met with the Mix Master in the studio in Hollywood Hills one night as he was preparing to take off for a DJ set. The conversation touched on how he is using Reason in his productions and we also got a glimpse of his work methods as well as a sneak peak of material that he is working on for his upcoming album. Don’t miss this!
Grammy-winning, multi-platinum selling producer and songwriter, DJ Toomp has been an urban music trump card for over two decades. He has helped create, develop and expand Atlanta’s Southern Hip Hop sound onto the national stage.
Among the impressive list of artists who have benefited from Toomp’s talents are Mariah Carey, Jay Z, Kanye West, TI, Ludacris, Young Jeezy, Rick Ross and many others.
Recently named one of the “best beatmakers” by Rolling Stone Magazine, Toomp oversees three ventures: Zone Boy Productions, Toompstone Publishing and NZone Entertainment and is currently grooming a stable of emerging producers, songwriters and artists. Toomp, whose moniker actually means “eternal life,” uses Reason on many of these Grammy winning and Grammy Nominated projects.