SpyCam January 2007 - NAMM

Every year begins with going to NAMM and this year is no different - once again we're exhibiting in Anaheim, sunny California. Lots of exciting artist appearances and product specialist demos and, of course, the much anticipated technology preview of our new polysonic synthesizer; Thor.

The days before show opens means hard work to get the booth in shape. Some of us went over for that - try our patience with Freeman people and one more time curse the construction of the demo kiosks. We were happy to find the goods delivered and customs cleared in time. Being at the same location as last year almost felt like coming home.

Here's a great live action shot of that demo kiosk frustration. One billion easy-to-lose screws that all need to go in the correct place.

The hotel we stay at is Orange County style. A couple of hundred rooms, bath tubs are for midgets and rich omelettes served for breakfast. Like a fresh gust in the air is the jungle theme! Note the lion lying on the rock. It roars and shake his mane every hour but not even the tastiest Japanese teen makes him climb down off his throne.

Booth Day 1 offered a juicy line-up of artists. We were honoured to have Jae Deal and his band The Mercenaries guesting. Their music sorts under Church Music. Software style. (Beat that anyone in Hall A!). We haven't had such a sväng in the booth for many NAMMs.

Next to all Reason artists performing, James Bernard carried out a Technology Preview. A software synthesizer named Thor, still wet from the printers. It attracted some attention from both audio and product managers (and certainly from our users on the forums).

With a close-to-religious look, Ludde watches the Thor technology preview. You'd think he'd never seen Thor before rather than having been actively involved in creating it. You can safely say that Thor never ceases to amaze!

Some hi-tech practice goes on behind the desk as well. From there the cameras and computer inputs goes out in an appetizing visual mix. All run by Stefan, discretely hiding from the crowd.

And here's another shot of Stefan - again hiding behind some unknow piece of furniture. Seems to be his thing this year - forget the funky gibbon, hiding behind desks is the coolest move this year!

Tage who is running press demos has found himself a private corner this show. We all know he is committed his task but we can't stop wondering what's going on between showings - heavy jetlag or journalists driving him crazy.

Busy, busy, busy! All work and no play (and a lot of general untidiness) makes the Propellerhead NAMM office a dull place. The wallpaper doesn't help much either. Stefan and Fredrik look like they're concentrating very hard.

Luckily, you're never too busy to play with Tage's face in Photo Booth.

NAMM goes on until Sunday Jan 21. In-between meetings and commitments we hope to find time for a stroll down the halls. Stay tuned for further reports and gossip.

Why not celebrate the fact that we are at NAMM and together with all of you! Champagne served and good music played to the ones who were hanging out in the booth. Mocean Worker is in charge of the drinks, while Peff and Stefan take care of the background vocals.

This guy is triggering rock drum sounds from some drum software, using a very old and beaten up Alesis drum machine. We thought he was amazing - until we heard our own demo artist Jeremy Ellis...

Arabian Prince on stage in the Propellerhead booth!

Nice to see someone using their precious booth space for something that makes sense!

We got a present! Some fine Hawaiian chocolate from Peff's mother.

These guys are the product managers, bosses and owners of their company, and also happen to play a little country music. The weirdest thing is that they were one of the better demo acts on the show! (editors note: we have yet to figure out whether this merry country combo features a huge bald head or if we simply entrusted the wrong person with the SpyCam camera.)

Proudly making guitars out of dead animals since 1921! Naaah, it's just a gimmick. We think.

E-mu celebrated something and chose to show one of their earliest products: an E-mu modular from c:a 1973. In perfect working condition and amazingly cool.

And of course our geeky product managers couldn't keep away.

Oh yes. Det skakades rumpa i booth #7019 too. (Again, I need to step in here: for non-Swedish speakers, this means booty was apparently shaken in the Propellerhead booth.)

The 5 P.M. Sessions, featuring Tage and Stefan of the Puff, and James Bernard (creating new Weird and Wonderful sounds by pouring champagne onto his Korg keyboard).

Propellerhead proudly presents Jeremy Ellis! Out of many fantastic artists performing in the booth he was something extra. We were all stunned by his talent and by the sounds he could get out of Reason, Kontrol49, a PadKontrol and his elbows.

Airplay with Pamelia Kurstin, theremin virtuoso. We must have Remote support for this thing!

Peff and Ernst after finishing the Hawaiian gift chocolate. Peff is happy but Ernst seems to have some chocolate stuck in his teeth or something.

Three of our esteemed sound designers meeting up at the Propellerhead booth: Chris Griffin, Peff and G.W. Childs.

Our own bondkomiker couple, Stefan & Chris. (Sorry for all the Swedish folks, next year we'll send sane and sensible people to cover NAMM, that's a promise)

This seems to be a nine-string bass. But why?

These two dudes were frequent visitors in our booth. Not so much driven by their admiration for our software, but rather their love of the Swedish band KENT. Their fandom has even led to Christopher (to the right) taking up Swedish studies. Jocke Berg's lyrics are his working book.

Having an outstanding line-up of artists in your booth (like we did) without thoroughly documenting it would be a crime. For those of you who were unable to attend - keep an eye on the Propellerhead website, where NAMM photage will appear a.s.a.p.

Meanwhile, back in Stockholm

It wouldn't be a proper NAMM-cam if we didn't include a "meanwhile, back in Stockholm" photo or two. Here's Göran, upgrading our old (frequently malfunctioning) clocks to digital ones. His new nickname is, of course, ATD converter.