Posted Feb. 22, 2016, 9:58 a.m.
Today’s the day. It's February 22nd 2016 and our baby is finally ready to stand on its own two feet. Welcome Allihoopa, Music in the Making. For a year now we’ve been working on our vision of what this planet's music making should and will look like, in the future.
At Propellerhead, we’ve always been driven by one dream and one dream only, helping people make more and better music. Tearing down what barriers we can to let people express themselves. And that work continues. At the same time, we realized a couple of years ago that one piece of the music making puzzle was sorely missing.
Technology has meant the world to musicians. There’s really nothing stopping anyone with a little talent and a lot of persistence to make it in music. Even all the way to the top, if that is what the dream is all about.
Still, in the technological revolution, a few core values have been lost, or at least are sorely missing. Music making is inherently social. Start singing a tune in a room full of people and you’ll see what I mean. And musicians are very different, more different than the tools available today. Some people are obsessed with that one instrument, some only want to write the perfect melody on whatever they can get their hands on. Some have the stage as their final goal while others are happy only to experiment with sounds, late at night in the bedroom. And since the advent of computer based music tools, technology has changed too. Today a majority of young people see a future where everything is done on mobile devices.
In that world, Allihoopa will be the world’s musical hub. We don’t aspire to be a music distribution network, there are plenty of those already. No, Allihoopa is the place where music is made. It’s where you can get a peek into other musicians' creative process, hear their ideas before they’re fully formed, learn from others, get inspired and find people to collaborate with. Be a part of the network for the world’s most exciting and rewarding way of expressing yourself. As we say, Music in the Making.
And today it is born.
If you’re already making music on Propellerhead Discover, all your music is now moving to allihoopa.com. And for Reason users – you can expect more Reason focus here at propellerheads.se in the future.
Posted July 22, 2015, 12:37 p.m.
Hi there, Stefan here. I just wanted to go through a few resources of where to find new impulse responses to use with the new convolution mode in the updated RV7000 MkII–when you're finished going through the massive RV7000 MkII ReFill, that is.
There is a plethora of free impulse responses (IR files) out there on the web which are free to acquire and free to use. This is only a list of a few of them, so if you're feeling bold, just do a google search for "free impulse responses" and I'm sure you'll find even more.
Another cool trick is if you use Logic Pro, you can simply rename the .sdir files used in Space Designer to .aiff or .wav and they can be used in the RV7000 MkII! You can find the .sdir files in the following directory: ~/Library/Application Support/Logic/Impulse Responses.
Starting with the most important ones, well, since I'm a guitar player.
Marshall 1960A cabinet.
Huge amounts of guitar cabs, and general talk about IR use.
Kalthallen Cabs Free
Signalaudio's God Cab 1.4
Mesa guitar cabinet.
Huge spaces sampled here.
Lots of unique spaces.
Intelligent Machinery Productions
Experimental and artifical and unnatural spaces.
Real acoustic spaces, interesting buildings and other sources.
Try your mix through the Funktion One sound system at The Hive Project night club.
A very cool and unique space here, how about an old German NSA listening tower?
Free/donation for this bonus pack, good for rhythmical material.
Two free halls.
Fokke van Saane's Impulse Responses
Lots of classic reverbs, springs and speakers, and also: his own mouth (!).
Eventide DSP4000 and TC Electronics M5000.
Bricasti M7, classic reverb unit.
Signal To Noise
Lots of classic reverb units
Posted June 30, 2015, 2:09 p.m.
Today we’re releasing the third update to Reason since version 8 came out. That’s three releases in just over six months! As a product manager it’s really exciting to see your product come to life and reach users quickly. But I’m even more excited as a music maker—there’s some really exciting stuff in this update.
What? Tell me Leo! What’s in Reason now? Tell me now!
- New reverb effect! RV7000 is now MkII and gains a convolution mode, essentially allowing you to sample room characteristics. It truly sounds great, and opens up for a lot of new experimental possibilities. Try loading it up with a hand clap, a noise sweep, or even a drum loop and let it work its magic on your sounds!
- A ReFill with a collection of some of our favorite Impulse Response content available on the web, along with some unique samples (like a Eurorack spring reverb, the Propellerhead kitchen, and the inside of a piano) and a bunch of patches making use of all this content.
- The browser is now available in the detached rack window, too. Solving the number one feature request since Reason 8 came out.
- Time savers like “static value” now being accessible in the arrange view in the sequencer; Zoom to Selection (press Z to zoom in or out); and buttons for selecting what instrument you play in the rack are the icing on the update cake.
Just like the updates before it, this is free for those who have Reason 8. Just fire up Reason 8.2 and hit the “Download” button to get the upgrade. If you haven’t got Reason 8 yet, there’s no better time than now.
Also don’t forget to grab the free RV7000 MkII ReFill, you’ll find it here.
It's been a blast to work on this release. Before I sign off I just want to say a big thank you to everybody who's been involved in making it happen: developers, designers, sound makers, testers. You know who you are.
Leo Nathorst-Böös, @leo
Apps Product Manager
Posted Jan. 16, 2015, 2:01 p.m.
If you ever want to get in touch directly with your friends at Propellerhead or see what we're up to, there are many different ways to do just that. It's not always easy to know where to go though, so here's a short guide to where you can reach us:
- This blog is where you'll find interesting articles, news, interviews and much much more. Visit often!
- Propellerhead on Facebook, Twitter & Google+ are the go-to places for the latest. We post anything from stuff we find online, music, videos to product announcements, sales, competitions or just a friendly "hello". Twitter literally pops up on my phone right away so it's a great way to get a quick answer to short questions! On Facebook, it's a good idea to click the "Like" button after liking and choose "Get Notifications" so Facebook doesn't filter away any posts you might want to see.
- Propellerhead on Instagram includes more behind the scenes stuff and general tomfoolery. What's happening in the office, how much coffee do we actually drink and more!
- Propellerhead on YouTube is where you'll find all Propellerhead-made videos! Be it tutorials, product announcements or something else—make sure you subscribe!
- The Contact Page if you want to get in touch with the marketing department or leave us feedback.
- Propellerhead Support is here for you if you need help with a Propellerhead product or account.
We're looking forward to hearing from you! : )
/Mattias, Customer Relations Manager
Posted Jan. 15, 2015, 2:05 p.m.
On January 22nd Propellerhead is closing our forums. When we shipped ReBirth in 1997 we were one of the first companies in the business to start up direct communication with our customers. Mind you, this was before the term “on-line community” even existed.
But that was eighteen years ago, eons in internet time. Since then communication on the internet has changed completely. When we started, the internet was a small, closed place for tech nerds. Now it’s where we live our daily digital lives. New social channels are popping up every day and there are now more ways to communicate with like-minded than any of us have the time to fully explore.
We as a company have changed too. Over the years we have increased our communication dramatically. We’re engaging in a non-stop flow of conversations through all the channels of today and constantly monitoring those of tomorrow. It’s easier to get hold of us and talk to us than it ever was, and we’re talking to more musicians now than we ever did.
2014 was the best year for Propellerhead so far. Reason 8 turned out to be the most successful version of the program that we have ever made, which we’re extremely grateful for. And we’re completely committed to continue creating even better incarnations of our existing products, over years to come. But we’re also growing and expanding our reach through new products and services. While we’re humbled and grateful that so many people have already chosen to use our products in their music making, we also want to invite many more new musicians to the party. People who have other ideas about what music making means than we had when we started this company. And moving forward we will encourage more communication, connection and conversations between musicians, both those who are already our customers and those who will be.
It’s time to take the discussion out of the kitchen and into the streets. Look up and meet the musicians of the world where they are.
CEO and Founder