I agree, though I'd also say that there are some fairly significant things you can do in Reason that you can't do in other apps, like all the CV routing & control. But the "fun factor" is absolutely valid and important and valuable. "Faster" is debatable, as much of that comes from how the particular person uses the software. Something may not be faster out of the box in Reason, but if I've created a custom shortcut or macro that does it for me, then it might become faster for me in particular.
Anyway, I'm also looking forward to R7, and just to continuing to make music in Reason in general. Frankly I'd be fine if it was still at 6.5, though definitely some of the new 7 features will expand my horizons.