Reason's Versatility & Portability Allow For Creativity On The Road Or In Studio
Stockholm, Sweden, April 25, 2007 - Keyboardist/programmer Zac Baird is considered like the 'fifth Beatle" in the alt-metal band Korn. He was brought in as a pinch hitter of sorts, to program material for Korn's live shows and for the band's forthcoming eighth release. Previously, Baird worked both on stage and in the studio with acts like Evanescence, Daniel Powter, Everlast and Maimou. Like other musicians looking for a way to become more self-sufficient and produce their own music, Baird discovered the versatile power of Reason for creating music anywhere and anytime he feels like being creative.
"I got interested in being able to produce my own music," recalls Baird, "and when I started looking at what was out there, Reason seemed like the perfect "all in one" instrument that would allow me to illustrate or fully compose my ideas-from melodies to rhythms. I was performing at the NAMM show and got to check out all the new gear and managed to get a demo. That day I knew I had to have it!"
Baird utilizes Reason as both a composition tool for building a very complete demo of a song, to on stage in live performance as part of the track and an instrument in his arsenal. "I would say it's my top 'go-to' program both in the studio and on the stage with all the acts I work with," says Baird. "I've found the Reason drum kits very enjoyable. I also enjoy tinkering with the built-in effects and even the FX Library is good!"
Reason's portability, as well as its versatile format, has changed Baird's creative process, and the way Baird makes music. "I can create my music anywhere if I have my laptop and some headphones," he explains. "Add a MIDI controller and bam! I'm at work anywhere-on the fly. I've been able to keep working on a beat outside on my patio, while the vocalist is inside in the studio tracking, and then just export and import to the session later. Keeping the work flowing is very important when you're trying to stay in that creative mode where and when you get it. It's easy to open Reason on the tour bus or in a coffee shop... you can't always carry your drum kit, string section, mixing board, vintage keyboards and synths!"
Korn's latest CD is a re-release and remix of their seventh studio album, See You on the Other Side, titled, Chopped, Screwed, Live and Unglued. For more information on Korn or on Zac Baird, check out: www.korn.com, www.myspace.com/zacbaird, and www.zacbaird.com.
Formed in 1994, Propellerhead Software is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world’s most innovative music software applications, interfaces and technology standards. Musicians, producers and the media have praised Figure, Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of impeccable quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software. Today, Propellerhead’s products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making. http://www.propellerheads.se
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