Industry Veteran and Software Expert Brings Wealth of Product Knowledge And Marketing Expertise
Stockholm, Sweden (January 29, 2007) – Propellerhead Software is pleased to announce the appointment of Gerry Bassermann as Director of North American Markets. As Director Bassermann will serve as the Propellerhead cultural ambassador to the US and Canada, helping to spread the brand, image and goodwill in the territory, as well as act as a hub for all North American sales & marketing activity, driving PR, artist relations, branding, corporate relations and other marketing activities with close coordination with the US distributor Line 6 and Canadian distributor Music Marketing. Bassermann is an industry veteran, musician, composer and sampling pioneer who has worked as product specialist for many iconic pro audio companies including E-mu, Opcode, Digidesign, Antares, Mackie and Zoom. He is the owner/operator of OpusNine, a music and sound design studio in the San Francisco Bay area, producing music and sound tracks for video, Internet and multimedia projects, and designs products and sounds for many electronic music companies. He’s authored articles for Keyboard, Electronic Musician and Mix magazines, and has taught electronic music at the University of California Santa Cruz for the past 12 years. Bassermann is a graduate of the Eastman School of Music, and holds advanced degrees in music composition, conducting and performance.
“We are extremely pleased to have Gerry onboard,” says company founder and CEO, Ernst Nathorst-Böös “He brings a wealth of experience to the company in many areas. As a musician, composer, educator, audio veteran and industry product specialist, he has a great understanding of Propellerhead and our North American markets.”
Formed in 1994, Propellerhead Software is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world’s most innovative music software applications, interfaces and technology standards. Musicians, producers and the media have praised Figure, Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of impeccable quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software. Today, Propellerhead’s products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making. http://www.propellerheads.se
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